Draft for review · not indexed

Dr Clarissa Pilkington

Consultant paediatric rheumatologist

Three landing-page concepts, same facts, different layout and visual stance. For Simon and Clarissa to compare — not for patients.

• Concept A — simpleWarm paper & sage

  Airy first screen

  Lots of white and cream, a large portrait, a short headline and one CTA. Conditions as a quiet horizontal tab row under the fold. Least stuffy.

• Concept B — conditions tabsSky

  Conditions first

  Named consultant header, then the conditions tabs as the hero device. Appointments and GOSH / Portland below. No dark theatre.

• Concept C — family brochureNavy on cool paper

  Sectioned with sticky nav

  Sticky nav across About, Conditions, Where I practise and Enquire. Conditions as mid-page tabs plus a short For families strip.

All three pages share the same facts: GMC 2930189, the GOSH NHS post since 2001, the Specialist Register date of 13 April 2000, the Portland and GOSH International and Private Care rooms, and booking through Simon Arscott. No fees, reviews, awards or outcomes are shown. Each page carries a draft chip and is not indexed.